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Archive for the ‘Waste Management’ Category

In a previous post, we had alluded to the environmentally sustainable ideal of systems thinking versus the reality of linear thinking, particularly in manufacturing processes, and promised to provide examples of each to better explain these concepts.

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Whether you’ve learned it from Mark Twain, Zig Ziglar or Anthony Robbins, it rings true that “If you do what you have always done, you’ll get what you’ve always got.” If we apply this thought to the manner in which we have conducted business since the Industrial Revolution, we may realize that, despite breakthrough technological and scientific advances, not much has changed about the ways in which we approach production.

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We’ve recently encountered an academic facility that tried to determine whether reusable, compostable or recyclable lunchware was the most practical and environmentally friendly option for use in its cafeteria. The issue of recyclable versus reusable has multiple variables that make conclusive studies challenging to conduct and constant emergence of environmentally sustainable products and processes may cause frequent shifts towards one or the other.

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Recycling continues to be advocated as a key component in managing waste responsibly and it remains one of the first initiatives corporations and individual households implement in the move towards environmentally sustainable practices. As compared to disposing of waste in landfills, recycling is, in fact, the better alternative, but in the creation of long-term waste solutions, it is merely a stepping stone.

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When I first read William McDonough’s and Michael Braungart’s “Cradle to Cradle: Remaking the way we make things” back in 2003, it occurred to me that responsible product design had to be the most daunting tasks imaginable to the world of manufacturing. The point is not to redesign everything we make to be indefinitely reusable and non-toxic by next Friday, the point is to really start thinking about what we make, how we make it and why.

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Considering the scientific, medical, and technological breakthroughs of the past few decades, it seems somewhat odd that green materials are just now becoming a matter of interest in commercial indoor environments, when the toxicity of their traditional counterparts and their impact on employee productivity have been known for years.

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The city of Atlanta, GA, recently made headlines when it lost a convention to a “greener” city and consequently began implementing a zero-waste strategy, a groundbreaking move in a state where the waste production per individual is twice the national average. Downtown Atlanta’s convention district and participating providers, such as the Hyatt Regency Atlanta and several restaurants, teamed up with the Green Foodservice Alliance (GFA) and the EPA, among others, to create a closed-loop materials system.

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From technological innovation to expansive socio-environmental initiatives, corporations like Google and Cisco, Continental Airlines and PG&E have incorporated environmental objectives into their overall business strategy. Many of their green projects required substantial financial investments, the capacity to reengineer processes and systems, the willingness to take risks and the allocation of time and resources.

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The majority of businesses today depend on a highly functional IT infrastructure, requiring frequent hardware upgrades and thereby contributing significantly to the electronic waste stream. Yet, IT departments remain largely ignored in corporate sustainability efforts.

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Late last year, CNN reported on the illegal shipping of electronic waste to China. Watch the complete segment here and read what your company can do to help control this problem in our upcoming e-waste post.

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