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Archive for the ‘Green IT’ Category

The 16-page report is a very worthwhile read for anyone interested in the direction and development of Green IT.

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From technological innovation to expansive socio-environmental initiatives, corporations like Google and Cisco, Continental Airlines and PG&E have incorporated environmental objectives into their overall business strategy. Many of their green projects required substantial financial investments, the capacity to reengineer processes and systems, the willingness to take risks and the allocation of time and resources.

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The majority of businesses today depend on a highly functional IT infrastructure, requiring frequent hardware upgrades and thereby contributing significantly to the electronic waste stream. Yet, IT departments remain largely ignored in corporate sustainability efforts.

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Like most other innovations since the industrial revolution, the internet’s environmental impact is sizeable and the technology, in the end, will be as green as we choose to make it. If we were to look solely at the type of internet activity that replaces activities of greater environmental impact, such as making purchases online rather than in-store or sending an email rather than a letter, we may actually have a clear case for an overall reduction in greenhouse gas emissions through internet use, but we need to consider non-essential activities, and even high-impact annoyances like SPAM as well.

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The cost factor is clearly a main selling point for the latest innovations in virtualization, maybe so much so that the environmental aspect does not need to be addressed in these presentations, but that doesn’t mean it isn’t there. Many visionary leaders have already discovered that environmental initiatives are extremely compatible with efforts to reduce expenditures across their organizations and IT offers an ideal starting point.

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